by Melissa


As if Wildfox could get any better, it’s new 2013 campaign “We’re the Kids in America” is paying homage to in my opinion one of the best 90s movies of all time, Clueless. The California based brand depicts three models characterized after the movies three main characters Cher (Alicia Silverstone), Dionne (Stacey Dash) and Tai (Britney Murphy). The campaign is shot with some familiar settings: Cher’s oversized mansion (with a shiny new white jeep in the driveway), the high school tennis court and, shopping heaven, Rodeo Drive. The 90s haute-grunge California style immortalized in the 1995 movie is shown modernized with Wildfox’s unique twist.

cluessless4 clueless5 clueless4 clueless3clueless2